Top Reasons to Participate in the Asia International Beer Competition:

Expert Judging Panel

We’re the only International Beer Competition in Asia where all the judges are real trade buyers who are judging the beer by category and actual price. These judges are buyers from the top liquor stores, restaurants, hotels and more.

Industry Exposure

This is an opportunity for you to place your product in front of working industry professionals in one of the biggest beer markets in the world. All of our judges buy beer for a living.

Brand Recognition

This is a wonderful opportunity for an established brewery to reconnect and/or be rediscovered by the buying community in a true blind tasting.

Asian Market Access

Our competition is perfect opportunity for products trying to break into the Asian Market to be tasted by multiple trade buyers.

Media Outreach

We work with our media sponsors to distribute the results to the trade and consumer. All the winners will be listed here on our website.

No Hidden Costs

We do not charge winning brands the use of their medals and images in their sales materials.

Winners’ Marketing Privileges

Winners have free use of the medal images in their marketing materials. Winners have the option of purchasing stickers and or license medal images of their winning medal images on their bottles/cans and packaging.

Trade Show Highlights

Top winners are showcased at our booths at trade shows throughout the year!

Editorial Recognition

Winners are featured in articles on our lifestyle blog, the Alcohol Professor.